Manufacturing first provide general information about the products (ingredients, recycling information, best before, consumable before, etc.) as well as reference thresholds for the type of the product. Then the SmartTag (ID) is encoded and SmartTag is printed and attached to the product package. As a part of internal process control, the manufacturer scans SmartTag while the product is still in the factory (meat processing plant). Then the product is ready for transport to the retailer. Afterwards, the transport provider scans SmartTag as a part of the process control. In retail, retailer provides additional information about the products to support consumers (recipes, how to use etc.). Availability of information defined: general or when scanned at selected locations only (in their shops). Then the retailer scans SmartTagas a part of “supply chain control process “. Scanning results (pack ID and result) are forwarded to platform and dynamic price calculation process is invoked. Consumer scans SmartTags using a smartphone application and obtains information about the product (best before, price, recycling, recipes and other info approved by retailers). The retrieved information depends on the location and time of scanning.